• MES GUI Message Box is a campaign management system that supports non-charged mobile contents.
• This module offers the full spectrum of a campaign set-up to campaign deployment, and also provides SMS service management.
• Mobile subscribers only need to reply in the form of a text message.

Note:

Related Link:

Refer to Appendix "Variation - Malaysia" for references on credit deduction with auto price code appended for message template creation.

• Select the country for SMS-receiving services/campaigns creation.
• You are allowed to access a country’s module under an eligible subscription package. Please contact your Global Business consultant for this module activation.

• The created services/campaigns must be sent by using the respective country's short code approved by the Telco.

5.2.1 Default Campaign Setting without Variables required

1. Enter a Campaign Name.

   • This is a mandatory field.
   • Accepted input: Roman and Unicode characters.
2. Define the Campaign Status.

   • By default, campaign status is always set to Inactive.
   • Error message "The service has not been launched" will be returned if the system receives a valid MO from the mobile user, for a campaign which falls under "Inactive" category.
3. Define the valid Campaign Period (Start Date and End Date).

   • If the campaign is created before the 'start date' and the status is ‘Active’, a pre-campaign message will be returned upon receiving a valid MO from the mobile subscriber.
   • If the Campaign Period Extension option is enabled, the campaign status will still be active even after the campaign end date. Therefore a campaign extension message will be returned upon receiving a valid MO from the mobile user, until the status is set to "Inactive" manually.
   • During the campaign period, a standard message will be returned upon receiving a valid MO from the mobile user. On the other hand, an error message will be returned upon receiving an invalid delimiter between the variables in the MO or secondary keyword not found from the mobile user.
4. Select the approved Campaign Code (i.e.: Short Code/Longcode) for the campaign.

   • Short code is only available for Malaysia and Singapore Module.
   • Longcode is only available for Thailand; Taiwan; Indonesia; China; Hong Kong; Philippines and Vietnam module.
• For Hong Kong and Taiwan, only local Telco SIM longcodes are allowed.
5. Select the approved “Primary Keyword” for the campaign.

   • The Secondary Keyword must be at least one character. Special characters such as *, - , +, <Space> are not allowed.
6. Click "Add" to save the setting, or click “Reset” to clear the input/setting on the current page.

5.2.2 Default Campaign Setting with Variables required

• If the variable setting is greater than zero, the following page is displayed.

1. Define the number of variables used for the campaign as extensive data collection "field" from the Mobile User "MO".

   • By default, variable setting is “0” (zero). A maximum of 5 variables are allowed for each campaign.
2. Set the Delimiter.

   • The delimiter setting allows the system to differentiate the symbols received from the mobile user MO.
     • Delimiter: <Space>, Asterisk *, comma, and Hash #.
   • The delimiter between Primary Keyword and Secondary Keyword is set to <space> as default, thus the format will be:
     • Primary Keyword<Space>Secondary Keyword<Space>Variable 1<delimiter format>Variable N+1...
3. Enter the variable name required for the campaign, such as IC No. and Name.
4. Select the required format for the variables.

   • Any: Is a default field value, no specific format is required for the variable
   • Numeric: The variable format received must be in numeric format (e.g.: 123456)
   • Alphanumeric: The variable format received must be in alphanumeric format (e.g.: IC1617199)
   • Alphabet: The variable format received must be in alphabet format (e.g.: abcdef)
5. Define the minimum characters received for the required variable. Values range from "Null" to 20. "Null" implies that none of the maximum length checking is required.
6. Define the maximum characters received for the required variable. Values range from "Null" to 20. "Null" implies that none of the maximum length checking is required.
7. Click Preview to display the setting.
8. Click "Add" to save the setting, or click “Reset” to clear the input/setting on the current page.

You are allowed to export the MO variable received from Message Box into a CRM database for customer profile analysis purpose.

Pre-requisites:

1. Enable the "Import into CRM Database" option.
2. Select the database from the list.
3. Select the imported data field from the list.

   • Please ensure the MO variable format matches the selected data field. For example, "Alphabet" or "Alphanumeric" or "Any" shall be imported into CRM field in text format.
   • The CRM database will be updated automatically upon, receiving new information from the same Mobile Number for the same campaign.
4. Select Roman or Unicode characters.
5. Enter the From/Sender ID for the campaign.

   • A maximum of 11 alphanumeric characters are allowed. Please refer to "Bulk Message Module" Table 3.3.1-1 for specific country/Telco regulations.
   • Space is only allowed for alphanumeric format.
6. Click "Add" to save the setting, or click “Reset” to clear the input/setting on the current page.

Example of Mobile Screen display

You can view the illustration screen of how your customer should send in the SMS (MO) based on the setting you have defined in the system. To do this, click "Preview".

Fig 5.2.3-2

Fig 5.2.3-3

Fig 5.2.3-4

Go to View menu > select Encoding > select Unicode

Fig 5.2.3-5

5.2.4 Message Type

• There are a few types of message setting in the Campaign Creation page, such as:

  • Standard Message, Standard Error Message, Pre Campaign Message, Post Campaign Message
  • Special Message
  • Error Message

Fig 5.2.4-1

Standard Message

• The message that is returned during the campaign duration.
• This is to notify mobile user on their request.

1. This standard error message is returned when an error is detected upon receiving the message.

2. Pre-Campaign Message

   This message is returned to mobile subscriber before a campaign starts.

3. Post-Campaign Message

   This message is returned to mobile susbcriber after the campaign ends.

Special Message

• Special Message is the message that is returned on the special date of the campaign.

Fig 5.2.4-2

1. Enable the option "Below message will be returned on” if a special message is required.

   • Up to a maximum of 5 dates can be selected from the pop up calendar. The date must be within the valid campaign duration that has been setup.
2. Enter the message into the "Special Message" box. This message will be returned to the mobile user once a valid MO is received on the date specified. Other than these specified dates, a standard message will be returned.
3. Enter the message into the "Error Message" box. This message will be returned to the mobile user once an invalid MO is received on the dates specified.

Notes:

Error Message

Fig 5.2.4-3

• Enable the option "The error message will only be returned if a variable format checking is required" in order to activate the message box of error message handling.

• Camping Listing displays a summary of SMS-receiving services/campaigns that have been created in the system.

Fig 5.3-1

1. View campaign record which is filtered either by Shortcode / Longcode from the "Campaign Code".

   • Extensive filtering by campaign status or campaign title is allowed.
2. Enter a campaign record keyword and click "Search" icon to view the campaign record.

5.3.1 Edit Campaign

Fig 5.3.1-1

1. Click "edit" at Campaign Listing page to edit a particular campaign record.
2. Edit the setting for respective fields.

   • Campaign Name
   • Campaign Duration (i.e.: Start/End Date)
   • Campaign code
   • Keyword
   • Variable Setting
   • Sender ID
   • Message Character Type
   • Standard Message
   • Special Message
   • Error Message
3. Click "Update" to save the new setting, or click “Cancel” to terminate the action.

• The report displays a summary of MO and MT for all campaigns within a selected date range of a particular Short code / Long code.
• Campaign Logs also displays a detailed transaction of each SMS-receiving service / Campaign.

5.4.1 Search

1. Select the reporting period.
2. Select the “Campaign Code”.
3. Select the “Campaign Name”.
4. Click "Search" to view the campaign report, or click “Reset” to clear the input/setting on the current page.

   • Only the campaign duration which falls within the search period will be listed.
   • Extensive search for the campaign title is allowed.

5.4.2 View Campaign Logs

1. Click the item under "Campaign name" column to view the campaign details (i.e. message transactions).

The campaign report is divided into Successful MO and Error MO reporting. The details are shown below:

5.4.3 Export Activity Report

Message Box Activity report is exportable into excel (.xls) format. The file is compressed (zipped) and you may save it into your local hard disk.

2. Save/rename the zipped file into the local hard disk.
• Exported file format has been change to excel (.xls) format.